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    <loc>https://gailnpetersen.com/blog/2019/3/27/strategy-execution-bring-your-strategy-to-life</loc>
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    <lastmod>2024-02-21</lastmod>
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      <image:title>Blog - Strategy Execution. Bring your strategy to life! - Strategy Execution … HOW TO?</image:title>
      <image:caption>Mastering Strategy Execution is a must-do to bring your organization’s strategy to life.</image:caption>
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    <loc>https://gailnpetersen.com/blog/2021/11/30/why-do-so-many-strategies-fail</loc>
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    <lastmod>2024-02-21</lastmod>
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      <image:title>Blog - Why Do So Many Strategies Fail? - Is your strategy working? broken? partially implemented? understood? piecemeal?</image:title>
      <image:caption>Is your strategy working? broken? partially implemented? understood? piecemeal? Strategy without action is a nightmare. Action without a strategy is chaos. — Japanese Proverb</image:caption>
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  <url>
    <loc>https://gailnpetersen.com/blog/2021/11/25/design-for-reliability</loc>
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    <lastmod>2024-02-21</lastmod>
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      <image:title>Blog - Design for Reliability - What does Design for Reliability really mean?</image:title>
      <image:caption>Reliability is a critical element in the lifecycle of an asset!</image:caption>
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  <url>
    <loc>https://gailnpetersen.com/blog/2018/1/29/the-evolution-of-materials-from-wood-to-steel</loc>
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    <priority>0.5</priority>
    <lastmod>2024-02-21</lastmod>
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      <image:title>Blog - Evolving Materials.</image:title>
      <image:caption>from hand-forged iron and carved wood</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58b34abf197aea63fbd4fd9f/1517265096822-VQELSO2WVSICOPU5ZJD0/Red+Race+Car.png</image:loc>
      <image:title>Blog - Evolving Materials.</image:title>
      <image:caption>to calibrated steel, electronics, moulded rubber</image:caption>
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  <url>
    <loc>https://gailnpetersen.com/blog/2019/4/1/capital-investment-in-assets-is-a-hot-topic-in-asset-management</loc>
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    <priority>0.5</priority>
    <lastmod>2024-02-21</lastmod>
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      <image:title>Blog - Capital Investment in Assets is a hot topic in Asset Management! - Capital investment</image:title>
      <image:caption>This is a hot topic in Asset Management today! Where can you get the best ROI from a capital investment in your assets? It’s a tricky question with many angles to consider.</image:caption>
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  <url>
    <loc>https://gailnpetersen.com/blog/2021/12/21/technical-debt</loc>
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    <priority>0.5</priority>
    <lastmod>2024-02-21</lastmod>
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      <image:title>Blog - Technical Debt - Technical Debt</image:title>
      <image:caption>Technical Debt? Or on top of your game?</image:caption>
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  </url>
  <url>
    <loc>https://gailnpetersen.com/blog/2021/11/22/introduction-to-my-architectural-blog-series</loc>
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    <priority>0.5</priority>
    <lastmod>2024-02-21</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58b34abf197aea63fbd4fd9f/45fc22fd-3a19-41ea-a10f-05b180d800dc/ARCH+Blog1.png</image:loc>
      <image:title>Blog - Intro to my ARCHITECT! Blog Series (1 of 15) - The ARCHITECT! Blog Series.</image:title>
      <image:caption>The story.</image:caption>
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  </url>
  <url>
    <loc>https://gailnpetersen.com/blog/2021/11/22/the-architect-blog-series</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-21</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58b34abf197aea63fbd4fd9f/e70ca7f6-1bf7-48ad-b6f8-29c13ef55b0d/ARCH%21+Blog2.png</image:loc>
      <image:title>Blog - ARCHITECT! The Asset Management Opportunity (2 of 15) - The opportunity for asset-intensive industries.</image:title>
      <image:caption>ALL asset-intensive industries.</image:caption>
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  <url>
    <loc>https://gailnpetersen.com/blog/2021/11/22/architect-1-of-15-nothing-has-changed-</loc>
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    <priority>0.5</priority>
    <lastmod>2024-02-21</lastmod>
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      <image:title>Blog - ARCHITECT!  Nothing has Changed ...(3 of 15) - Nothing has changed.</image:title>
      <image:caption>Are asset-intensive industries stuck?</image:caption>
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  <url>
    <loc>https://gailnpetersen.com/blog/2021/11/23/architect-why-change-4-of-15</loc>
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    <priority>0.5</priority>
    <lastmod>2024-02-21</lastmod>
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      <image:title>Blog - ARCHITECT!  Why Change? (4 of 15) - Big Structural Changes</image:title>
      <image:caption>Disruption!</image:caption>
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  <url>
    <loc>https://gailnpetersen.com/blog/2021/11/23/architect-industry-40-5-of-15</loc>
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    <priority>0.5</priority>
    <lastmod>2024-02-21</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58b34abf197aea63fbd4fd9f/9cc62304-859d-4b7e-97a1-11ec09fdd152/ARCH%21+Blog5.png</image:loc>
      <image:title>Blog - ARCHITECT!  Industry 4.0 (5 of 15) - Industry 4.0</image:title>
      <image:caption>The train of big structural change is in motion!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://gailnpetersen.com/blog/2021/11/23/architect-what-remains-constant-in-the-midst-of-this-change-6-of-15</loc>
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    <priority>0.5</priority>
    <lastmod>2024-02-21</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58b34abf197aea63fbd4fd9f/d4aab11e-996b-43fc-9cfc-730d1cb1262b/ARCH%21+Blog6.png</image:loc>
      <image:title>Blog - ARCHITECT!  What remains constant? (6 of 15) - Disruption &amp; Change</image:title>
      <image:caption>2 important elements remain constant amidst the disruption.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://gailnpetersen.com/blog/2021/11/23/architect-what-does-every-asset-intensive-organization-have-7-of-15</loc>
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    <priority>0.5</priority>
    <lastmod>2024-02-21</lastmod>
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      <image:title>Blog - ARCHITECT!  What does every asset-intensive organization have? (7 of 15) - 3 Pillars</image:title>
      <image:caption>• People • Silos • Spreadsheets •</image:caption>
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  <url>
    <loc>https://gailnpetersen.com/blog/2021/11/23/architect-what-does-every-asset-intensive-organization-need-8-of-15</loc>
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    <priority>0.5</priority>
    <lastmod>2024-02-21</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58b34abf197aea63fbd4fd9f/e3733704-743d-4202-a2e2-c47c55d4379e/ARCH%21+Blog8.png</image:loc>
      <image:title>Blog - ARCHITECT! What does every asset-intensive organization need? (8 of 15) - Collaboration. Teamwork. Strength. Power.</image:title>
      <image:caption>Best tools. Best process.</image:caption>
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  <url>
    <loc>https://gailnpetersen.com/blog/2021/11/23/architect-what-architectures-are-we-talking-about-9-of-15</loc>
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    <priority>0.5</priority>
    <lastmod>2024-02-21</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58b34abf197aea63fbd4fd9f/182ca0a4-d209-4ea0-82fb-e6d04bd724f2/ARCH%21+Blog9.png</image:loc>
      <image:title>Blog - ARCHITECT!  What Architectures are we talking about? (9 of 15) - Lead with business needs.</image:title>
      <image:caption>Then create the business, application, data, &amp; technology architectures.</image:caption>
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  </url>
  <url>
    <loc>https://gailnpetersen.com/blog/2021/11/23/architect-the-big-picture-9-of-15</loc>
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    <priority>0.5</priority>
    <lastmod>2024-02-21</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58b34abf197aea63fbd4fd9f/c95ed379-958f-475b-b75e-b54b86fdf9e3/ARCH%21+Blog10.png</image:loc>
      <image:title>Blog - ARCHITECT!  The big picture (10 of 15) - Do it right.</image:title>
      <image:caption>Technology foundation. Strategy. Speed. Deliver value.</image:caption>
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  <url>
    <loc>https://gailnpetersen.com/blog/2021/11/23/architect-bridge-the-gap-11-of-15</loc>
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    <priority>0.5</priority>
    <lastmod>2024-02-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58b34abf197aea63fbd4fd9f/eeae1bef-c5e8-42d1-b4ba-08ee04abc4db/ARCH%21+Blog11.png</image:loc>
      <image:title>Blog - ARCHITECT!  Bridge the Gap (11 of 15) - Bridge the gap!</image:title>
      <image:caption>Be prepared. Be certain.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://gailnpetersen.com/blog/2021/11/23/architect-why-we-need-architectures-12-of-15</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58b34abf197aea63fbd4fd9f/ea36cd11-f07e-43d5-81c4-3de1a8e1ab21/ARCH%21+Blog12.png</image:loc>
      <image:title>Blog - ARCHITECT! Why we need Architectures (12 of 15) - We need Architectures to make this journey.</image:title>
      <image:caption>It’s Complicated!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://gailnpetersen.com/blog/2021/11/23/architect-an-analysts-view-of-architecture-13-of-15</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58b34abf197aea63fbd4fd9f/585cc00d-3da0-4ba2-917e-e9f8c831d5ea/ARCH%21+Blog13.png</image:loc>
      <image:title>Blog - ARCHITECT!  An Analyst's view of Architecture (13 of 15) - Be courageous.</image:title>
      <image:caption>Just do it.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://gailnpetersen.com/blog/2021/11/23/architect-a-call-to-action-14-of-15</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58b34abf197aea63fbd4fd9f/2864e2cb-defd-4e0e-81dc-8d2a1ddc73e1/ARCH%21+Blog14.png</image:loc>
      <image:title>Blog - ARCHITECT! Call to Action (14 of 15) - Big structural changes</image:title>
      <image:caption>The train headed towards Industry 4.0 is in motion.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://gailnpetersen.com/blog/2021/11/23/architect-conclusion-to-the-architecture-blog-series-15-of-15</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58b34abf197aea63fbd4fd9f/53fe0591-0775-4944-b966-764180b056f6/ARCH%21+Blog15.png</image:loc>
      <image:title>Blog - ARCHITECT! Conclusion (15 of 15) - Be inspired!</image:title>
      <image:caption>Architect!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://gailnpetersen.com/blog/2019/3/16/solve-the-problem-superman-or-sleuth-many-symptoms-or-one-root-cause</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-03-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58b34abf197aea63fbd4fd9f/1554052826734-MY5GYW59E767FZP9ZKG0/Questions.jpg</image:loc>
      <image:title>Blog - Solve the Problem! Superman or Sleuth? Many Symptoms or One Root Cause? - When we solve a problem are we addressing symptoms or root cause?</image:title>
      <image:caption>One root cause of breakdowns typically generates many symptoms. Unless the root cause is found and eliminated, symptoms will recur! Root Cause Analysis yields stainable solutions to drive out defects.</image:caption>
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  </url>
  <url>
    <loc>https://gailnpetersen.com/blog/2019/3/9/industry-40-amp-the-connected-industry-gt-the-smart-factory</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-03-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58b34abf197aea63fbd4fd9f/1554052564072-LB00GCHT3D721D2EGFFL/factory+crystal-kwok-487022-unsplash.jpg</image:loc>
      <image:title>Blog - The Smart Factory. A definition. - What do you mean when you say “Smart Factory”?</image:title>
      <image:caption>Everyone has a different definition. Standardize. Clarify the definition of “Smart Factory”.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://gailnpetersen.com/blog/2019/1/16/quality-a-departmental-solution-or-an-enterprise-objective</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-03-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58b34abf197aea63fbd4fd9f/1554052172096-SZFXADIK28PL21QS1H3U/blueberries+jessica-ruscello-120986.jpg</image:loc>
      <image:title>Blog - QUALITY  -  A departmental solution, or an enterprise objective? - Quality is a strategic objective!</image:title>
      <image:caption>Organizations that treat Quality-as-a-compliance-necessity view such initiatives as a cost at the department level. Shift that reality to Quality-as-a-strategic-objective that delivers significant value to the bottom line and captures the attention of the C-suite. Notice the difference!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://gailnpetersen.com/blog/2018/1/29/new-methods</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-03-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58b34abf197aea63fbd4fd9f/1517274086347-MV3ND3VKH4KH4NF0LOUG/SupermanBatman+Changing+a+Tire.jpg</image:loc>
      <image:title>Blog - New Methods! From run-fail-fix to Reliability.</image:title>
      <image:caption>Superman AND Batman to the rescue! It's a difficult predicament. We need to do things different!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58b34abf197aea63fbd4fd9f/1517268302397-UI077QPPATHLABRCL1R3/Pit+Stop.png</image:loc>
      <image:title>Blog - New Methods! From run-fail-fix to Reliability.</image:title>
      <image:caption>Super efficiency! Minutes. Effective. No waste.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://gailnpetersen.com/blog/2018/1/29/asset-management-manage-assets-whats-the-difference</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-03-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58b34abf197aea63fbd4fd9f/1554051765594-HX3PG1CB6O0BZBCVPDAW/Windmills.JPG</image:loc>
      <image:title>Blog - Asset Management. Manage Assets. What's the difference? - Asset Management and manage assets</image:title>
      <image:caption>Words are important to communicate clearly. Distinguish Asset Managment and managing your assets through the asset life cycle.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://gailnpetersen.com/blog/2017/3/27/be-ambidextrous</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-03-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58b34abf197aea63fbd4fd9f/1554051533706-Q1CLQJLVC17KJ7G399ZR/bridge+desmond-simon-466409.jpg</image:loc>
      <image:title>Blog - Be ambidextrous! Manage strategy AND execution with equal competence. - Connect strategy &amp; execution</image:title>
      <image:caption>Excellent execution won’t matter unless it’s connected to strategy and fulfilling the organization’s strategic objectives.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://gailnpetersen.com/blog/2017/3/26/iso-55000-is-disruptive</loc>
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    <priority>0.5</priority>
    <lastmod>2019-03-31</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58b34abf197aea63fbd4fd9f/1554050858741-EB6SD4GDE2P2EB3AEQBC/group+nik-macmillan-280300.jpg</image:loc>
      <image:title>Blog - ISO 55000 knocks you out of your comfort zone to unlock value hidden in your physical assets. - Be brave</image:title>
      <image:caption>Shift maintenance out of the perception of “necessary evil” to “critical support” and contributor to the bottom line.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://gailnpetersen.com/blog/2017/3/26/iso-55000-adds-value</loc>
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    <priority>0.5</priority>
    <lastmod>2019-03-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58b34abf197aea63fbd4fd9f/1553991195229-JMSSYLQUDGD19M6F1T7J/begin+danielle-macinnes-222441+copy.jpg</image:loc>
      <image:title>Blog - ISO 55000 adds value! - Standards are not just a cost</image:title>
      <image:caption>Go beyond the standard-is-a-checklist approach. Embrace the change at strategic level. Stick to it. Experience dramatic benefits.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://gailnpetersen.com/blog/2017/3/7/engage-the-c-suite-in-how-assets-that-are-the-source-of-revenue-are-managed</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-03-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58b34abf197aea63fbd4fd9f/1489092011596-DG2IFVNZ7SGS4QBW58GU/image-asset.jpeg</image:loc>
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      <image:caption>This Publicly Available Specification for Asset Management relates people, vital human assets with their skill and knowledge, to managing physical assets.</image:caption>
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      <image:caption>This Publicly Available Specification for Asset Management relates essential financial assets to how physical assets are well managed.</image:caption>
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      <image:caption>a decommissioned underground oil tank is removed</image:caption>
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      <image:caption>A third party certified environmental engineer takes care to record the location of the soil samples taken from around the tank.</image:caption>
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      <image:caption>Layered soil and sand is compacted. A member of the crew is laying the tiles with precision.</image:caption>
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      <image:title>Oil Tank - The last of environmental waste</image:title>
      <image:caption>3 loaded barrels waiting for #4 and the certified truck to secure and take the barrels away for responsible disposal.</image:caption>
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      <image:caption>The top of the oil tank that was removed on Day1 left over from the first decommissioning effort in 1983 .</image:caption>
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