LNS Research, a research and advisory firm that distinguishes itself from Gartner through its focus on serving the industrial world, says —

“Industrial Architecture is a critical component of Industrial Transformation.

It extends traditional enterprise architecture to holistically manage the convergence of information technology and operations technology.

It’s an approach to align people, process, and technology in context of the value chain and in support of enterprise Strategic Objectives.”

Notice the change in vocabulary: Enterprise Architecture -> Industrial Architecture and Digital Transformation (DX) -> Industrial Transformation (IX).

LNS provides a clear, compelling, and powerful reason to ARCHITECT!